03 Aug Yangaroo Music Ireland launch their digital delivery service to Irish media.
Press Release
Wednesday 3rd August 2016
Yangaroo Music Ireland launch their digital delivery service to Irish media.
Irish media: Radio, TV, Press and Blogs are invited to sign up on www.yangaroomusic.ie from today to receive future music releases via Yangaroo Music Ireland. Supported by the music industry and the radio industry, the system is now live, and those registered will receive a number of releases before the service becomes broadly available to the music industry from September. 2016.
President Michael D. Higgins introduces Yangaroo to Irish media with a beautiful speech on Irish music and creativity. Those already pre-registered will receive an email notification from which they can stream the speech, those registering post launch will have access to the speech in their library once logged in.
Working with the Independent Broadcasters of Ireland (IBI), all independent radio stations are pre-registered, and Yangaroo Music now invite all other media to join us by signing up at www.yangaroomusic.ie
The way in which Irish media currently receive music from outside the three major record labels is haphazard and disorganised, which is time consuming and contributes to delayed decision-making or possibly airplay. With the introduction of Yangaroo Music, Irish media will receive music in a simplified, streamlined and organised manner.
New releases by the major artists have been sent digitally for a number of years now and this is a more popular choice for the decision makers. For example, in a busy radio environment, the Head of Music receives music from national and international artists twenty different ways. Yangaroo Music will streamline the way media receive and access music. There are a number of benefits for both the music receiver and the music sender, but today, it’s all about the music receiver.
One music library. Saves time, space, and stress. There will be one location for radio/press /blogs/ TV decision makers to access the music they have been sent. Never again will they lose a CD, miss an email release, forget who sent them a release, learn how to access yet another cloud based app, spend hours converting to their preferred format. Broadcast quality audio, high resolution photographs, press releases, tour dates, and social media links can now be accessed in one location. Yangaroo Music also reduces the hosting of large audio and photo files on work/home computers, as these will always be available via each individual’s library.
Yangaroo is the market leader for radio stations in Canada, the USA, South America, Australia and New Zealand. Yangaroo and IASCA CEO Sinéad Troy says, “I chose Yangaroo’s technology above all others as it is not only the best in the business, but easily highlights local music, as demonstrated in Canada via their Maple System. IASCA are the first to bring this technology to Europe and the only songwriters’ association to licence this technology to create a new service that will benefit both their members, the songwriters and artists of Ireland, and Irish media.
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Press contact: Kathryn Mason
Notes to Editors:
* Minister Jimmy Deenihan, the then Minister for Arts, Heritage and the Gaeltacht initiated the support with a Capital Grant, which was followed through by current Arts Minister Heather Humphreys and her team at the Dept. of Arts Heritage & the Gaeltacht.
* Yangaroo will streamline the way media receive music for airplay/review consideration
* Ireland aims to lead the way to be first in Europe to make Yangaroo a success, as it already is in the US, Canada, Australia and New Zealand.
About IASCA
IASCA | Irish Association of Songwriters, Composers and Authors
IASCA is a members association dedicated to working with the music writers of Ireland. Our goal is to represent our members, support them, protect their interests and create an environment in which new talent can thrive. General Manager of IASCA, Sinead Troy is a music industry professional with over 20 years’ experience of UK, Irish and international music markets www.dmdsireland.com www.iasca.ie
About YANGAROO:
YANGAROO is a company dedicated to digital media management. YANGAROO’s patented Digital Media Distribution System (DMDS) is a leading secure B2B digital cloud based solution focused on the music and advertising industries. The DMDS solution provides more accountable, effective, and far less costly digital management of broadcast quality media via the Internet. It replaces the physical, satellite and closed network distribution and management of audio and video content, for music, music videos, and advertising to television, radio, media, retailers, and other authorised recipients. The YANGAROO Awards platform is now the industry standard and powers most of North America’s major awards shows.
